DTSG Policy Statements
Digital Trading Statement
Opera Mediaworks is committed to providing outstanding customer service and brand safety for our clients and publisher partners. We are dedicated to providing complete transparency and control over how brands appear around site content. To achieve this, we set out here our brand protection policy and processes for all campaigns run across our network and our use of campaign white lists according to your instructions. Opera Mediaworks operates with premium inventory on Mobile Web and Apps with identified publishers containing appropriate content.
Opera Mediaworks offers ad placements across a secure list of premium vetted mobile websites and Apps. We work with premium publisher partners, with established reputations, grounded in strong brand values, credibility and trust.
We will run campaigns across our network of brand safe premium sites in conjunction with our internal blacklist criteria and with any blacklist or whitelist requested by the advertiser or their agency. Additionally, when requested, we will remove advertising from any url upon instructions from the advertiser or their agency.
Mark Slade - Managing Director
Andy Warren - COO
Our Brand Protection Policy
Opera Mediaworks operates a blacklist policy and will not serve any advertisements to any sites containing the following generic categories including but not limited to the headings below:
- Adult Content
- Hate speech
- Offensive language
- llegal drugs
- Illegal downloads
In addition if sites are identified as being inappropriate whilst not falling into the identified categories they will be added to a blacklist to be supplied to any supplier or inventory.
Advertiser and Agency Blacklists and Whitelist
Any blacklist or whitelist supplied by an advertiser or their agency will be used in addition to Opera Mediaworks' blacklist or whitelist for use on specified campaigns or for any stated period.
In the event of a client's advertisement appearing on a mobile website or Mobile App that the client deems inappropriate or unsuitable, Opera Mediaworks will make every effort to take down the advertisement as soon as possible or within the timescales specified in individual terms and conditions and, if requested, will add that site to our blacklist to be used for any future campaigns for that client.
Ad Misplacement Notification
Any incidents of Ad Misplacement identified by Agencies, Advertisers or Publishers can be notified to firstname.lastname@example.org or through our main office on 0203 434 2400. We would be grateful if you could provide as much information as possible including the date, time and App or Mobile Website on which you saw the Ad along with the Brand that was being advertised and the reason why you believe it was misplaced.
The contractual consequences of not taking down an ad in accordance with this policy are evaluated and agreed with the buyer on a case by case basis.